Information Map
The Information Advantage Matrix and how assets combine into derived intelligence.
Information Advantage Matrix
Commodity InformationValuable InformationUnique but Underused InformationStrategic Information Advantage
Information relationships
How individual assets combine into new derived intelligence.
- Customer Complaints RegisterFeeds IntoCustomer Churn Risk Indicators→ Customer Behaviour Intelligence
- Customer Interaction TranscriptsFeeds IntoCustomer Churn Risk Indicators→ Customer Behaviour Intelligence
- Policyholder Master DataFeeds IntoCustomer Churn Risk Indicators→ Customer Behaviour Intelligence
- Claims History DatabaseFeeds IntoClaims Leakage & Fraud Risk Scoring Signals→ Claims Risk Intelligence
- Veteran Claims Assessors' Fraud Pattern IntuitionFeeds IntoClaims Leakage & Fraud Risk Scoring Signals→ Claims Risk Intelligence
- Claims Escalation & Fraud Referral ProcessDepends OnClaims Leakage & Fraud Risk Scoring Signals→ Claims Risk Intelligence
- Marketing Campaign Response DataFeeds IntoCross-Sell Propensity Patterns→ Cross-Sell Intelligence
- Policyholder Master DataFeeds IntoCross-Sell Propensity Patterns→ Cross-Sell Intelligence
- Broker & Agent Performance DataCombines WithCross-Sell Propensity Patterns→ Cross-Sell Intelligence