Derived information
Customer Churn Risk Indicators
Derived signals combining policy history, complaints, claims experience and contact patterns to flag customers at risk of lapsing.
Information Advantage assessment
Information Advantage Score
76 / 100
Confidence: not yet assessed -- add evidence below
| Factor | Score | Weight | Contribution |
|---|---|---|---|
| Uniqueness | 4 / 5 | 20% | 0.80 |
| Quality | 3 / 5 | 12% | 0.36 |
| Depth | 2 / 5 | 8% | 0.16 |
| Freshness | 4 / 5 | 6% | 0.24 |
| Connectivity | 5 / 5 | 10% | 0.50 |
| Actionability | 4 / 5 | 14% | 0.56 |
| Economic Value | 4 / 5 | 18% | 0.72 |
| AI Readiness | 4 / 5 | 12% | 0.48 |
Seeded assessment for the demonstration dataset.
Assessed 8/29/2026
Information Leverage
How much organisational impact this asset could influence -- a separate measure from Information Advantage above, never combined with it. Computed from the decisions and frictions this asset is actually linked to below, not asked for directly.
Low (20/100)
- decisionReach: band 1/5 × weight 0.25 = 0.25
- decisionFrequency: band 1/5 × weight 0.25 = 0.25
- decisionImportance: band 1/5 × weight 0.25 = 0.25
- workflowReach: band 1/5 × weight 0.15 = 0.15
- peopleAffected: band 1/5 × weight 0.1 = 0.10
Not incorporated: "decision importance" and "economic consequence" are collapsed into one proxy (decisionCostEstimate) -- no field distinguishes them; "people affected" is only ever populated from linked Frictions, not from any Decision-level field, since none exists.
Evidence
What backs the score above, factor by factor. Recalculated into the Confidence figure the next time this asset is re-assessed.
No evidence recorded yet -- this is currently an opinion, not yet backed by anything checkable.
AI Opportunities
No opportunities generated from this asset yet.
CLEAN status
CLEAN status
- Capture→ Identified information asset
- ✓
- Label→ Contextualised asset
- ✓
- Evaluate→ Quality/value/uniqueness assessment
- ✓
- Align→ Business decision/use-case alignment
- ⚠
- Nurture→ Continuous improvement and monitoring
- ⚠
Next: Move beyond pilot use and establish a feedback loop for continuous improvement.
Assessed 8/29/2026
Friction & Diagnosis
Where this asset shows up as the information behind a friction, or in a diagnosis of one.
Not linked to any friction or diagnosis yet.
Ownership & source
- Department
- Customer Service
- Source system
- Enterprise Data Warehouse
- Owner
- Head of Customer Insight
- Business process
- Retention targeting
- Format
- Data warehouse model output
Volume & freshness
- Approximate volume
- Scored monthly across full book
- Historical depth
- 2 years of derived signal history
- Update frequency
- Monthly
Governance
- Accessibility
- Internal
- Data quality
- Fair
- Sensitivity
- Internal
- Regulatory considerations
- —
Value & usage
- Existing usage
- Basic retention campaign targeting.
- Current business value
- Early-stage; not yet systematically acted on.
- Potential future value
- Direct foundation for a proactive retention AI opportunity — combines four otherwise siloed assets.
Competitive position
- Competitor accessibility
- Near Impossible
- Could a competitor reproduce this?
- No
- Additional tacit knowledge held by employees?
- No
- Tacit knowledge notes
- —