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Explicit information

Customer Interaction Transcripts

Call recordings and transcripts from the contact centre across sales, service and claims calls.

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Information Advantage assessment

Information Advantage Score

54 / 100

Confidence: not yet assessed -- add evidence below

Unique but Underused Information
FactorScoreWeightContribution
Uniqueness4 / 520%0.80
Quality3 / 512%0.36
Depth3 / 58%0.24
Freshness4 / 56%0.24
Connectivity2 / 510%0.20
Actionability2 / 514%0.28
Economic Value2 / 518%0.36
AI Readiness2 / 512%0.24

Seeded assessment for the demonstration dataset.

Assessed 8/29/2026

Information Leverage

How much organisational impact this asset could influence -- a separate measure from Information Advantage above, never combined with it. Computed from the decisions and frictions this asset is actually linked to below, not asked for directly.

Medium (57/100)

  • decisionReach: band 2/5 × weight 0.25 = 0.50
  • decisionFrequency: band 4/5 × weight 0.25 = 1.00
  • decisionImportance: band 3/5 × weight 0.25 = 0.75
  • workflowReach: band 2/5 × weight 0.15 = 0.30
  • peopleAffected: band 3/5 × weight 0.1 = 0.30

Not incorporated: "decision importance" and "economic consequence" are collapsed into one proxy (decisionCostEstimate) -- no field distinguishes them; "people affected" is only ever populated from linked Frictions, not from any Decision-level field, since none exists.

Evidence

What backs the score above, factor by factor. Recalculated into the Confidence figure the next time this asset is re-assessed.

No evidence recorded yet -- this is currently an opinion, not yet backed by anything checkable.

AI Opportunities

No opportunities generated from this asset yet.

CLEAN status

CLEAN status

CaptureIdentified information asset
LabelContextualised asset
EvaluateQuality/value/uniqueness assessment
AlignBusiness decision/use-case alignment
NurtureContinuous improvement and monitoring

Next: Align to a specific AI opportunity and set a refresh cadence.

Assessed 8/29/2026

Friction & Diagnosis

Where this asset shows up as the information behind a friction, or in a diagnosis of one.

Ownership & source

Department
Customer Service
Source system
Contact Centre Platform
Owner
Contact Centre Director
Business process
Contact centre operations
Format
Audio + text transcripts

Volume & freshness

Approximate volume
3.1M calls
Historical depth
5 years
Update frequency
Daily

Governance

Accessibility
Restricted
Data quality
Fair
Sensitivity
Confidential
Regulatory considerations
Call recording consent and retention rules apply.

Value & usage

Existing usage
QA scoring, dispute resolution.
Current business value
Underused beyond compliance QA sampling.
Potential future value
Largely untapped source for sentiment, churn signals and undocumented process friction.

Competitive position

Competitor accessibility
Near Impossible
Could a competitor reproduce this?
No
Additional tacit knowledge held by employees?
No
Tacit knowledge notes