Explicit information
Policyholder Master Data
Core records for every active and lapsed policyholder: demographics, policy history, coverage and renewal status.
Information Advantage assessment
Information Advantage Score
89 / 100
Confidence: not yet assessed -- add evidence below
| Factor | Score | Weight | Contribution |
|---|---|---|---|
| Uniqueness | 5 / 5 | 20% | 1.00 |
| Quality | 4 / 5 | 12% | 0.48 |
| Depth | 5 / 5 | 8% | 0.40 |
| Freshness | 4 / 5 | 6% | 0.24 |
| Connectivity | 4 / 5 | 10% | 0.40 |
| Actionability | 4 / 5 | 14% | 0.56 |
| Economic Value | 5 / 5 | 18% | 0.90 |
| AI Readiness | 4 / 5 | 12% | 0.48 |
Seeded assessment for the demonstration dataset.
Assessed 8/29/2026
Information Leverage
How much organisational impact this asset could influence -- a separate measure from Information Advantage above, never combined with it. Computed from the decisions and frictions this asset is actually linked to below, not asked for directly.
Low (22/100)
- decisionReach: band 1/5 × weight 0.25 = 0.25
- decisionFrequency: band 1/5 × weight 0.25 = 0.25
- decisionImportance: band 1/5 × weight 0.25 = 0.25
- workflowReach: band 1/5 × weight 0.15 = 0.15
- peopleAffected: band 2/5 × weight 0.1 = 0.20
Not incorporated: "decision importance" and "economic consequence" are collapsed into one proxy (decisionCostEstimate) -- no field distinguishes them; "people affected" is only ever populated from linked Frictions, not from any Decision-level field, since none exists.
Evidence
What backs the score above, factor by factor. Recalculated into the Confidence figure the next time this asset is re-assessed.
No evidence recorded yet -- this is currently an opinion, not yet backed by anything checkable.
AI Opportunities
No opportunities generated from this asset yet.
CLEAN status
CLEAN status
- Capture→ Identified information asset
- ✓
- Label→ Contextualised asset
- ✓
- Evaluate→ Quality/value/uniqueness assessment
- ✓
- Align→ Business decision/use-case alignment
- ⚠
- Nurture→ Continuous improvement and monitoring
- ⚠
Next: Align to a specific AI opportunity and set a refresh cadence.
Assessed 8/29/2026
Friction & Diagnosis
Where this asset shows up as the information behind a friction, or in a diagnosis of one.
Ownership & source
- Department
- Underwriting
- Source system
- Policy Administration System
- Owner
- Head of Underwriting Operations
- Business process
- New business, renewals, mid-term adjustments
- Format
- Relational database
Volume & freshness
- Approximate volume
- 1.2M policyholder records
- Historical depth
- 18 years
- Update frequency
- Daily
Governance
- Accessibility
- Internal
- Data quality
- Good
- Sensitivity
- Confidential
- Regulatory considerations
- Personal data under UK GDPR; retention schedule applies.
Value & usage
- Existing usage
- Policy servicing, renewal pricing, regulatory returns.
- Current business value
- Backbone of every underwriting and servicing process.
- Potential future value
- Long-tenure records enable lifetime-value and retention modelling few competitors can match.
Competitive position
- Competitor accessibility
- Near Impossible
- Could a competitor reproduce this?
- No
- Additional tacit knowledge held by employees?
- Yes
- Tacit knowledge notes
- Servicing team knows which longstanding customers have informal, undocumented arrangements.